This post is a part of our Think Piece series, in which we synthesize and share the most insightful concepts from our favorite books, articles & thought leaders. The following has been adapted from the writings of Cass Sunstein & Reid Hastie, Making Dumb Groups Smarter, Harvard Business Review, December 2014.
Groups often fail to live up to their potential as decision-making bodies. Instead of aggregating the knowledge and wisdom of their members, they end up making bigger errors than individuals would.
Why It Happens
Group members take informational signals from what others say, even when the information is wrong or misleading. Reputational pressures can cause them to silence themselves or change their views in order to fit in. As a result, groups often amplify errors, stampede towards bad decisions, foment polarization and extremism, and ignore information that isn’t widely held.
Leaders can structure group deliberations to make them more likely to succeed. Continue reading