We know you probably don’t have time to read through full magazines, so we read them for you. This month we summarize the best of: Rotman Management Magazine, Fall 2014, with a focus on effective innovation.
Rotman has long been one of our favorite publications, with many thought-provoking articles and interviews on design thinking, psychology, consulting, behavioral economics and neuroscience. You can subscribe here – we guarantee your thinking will be sharpened as a result.
In the US alone, estimates suggest that as many as 75% of all new product launches fail. The latest research shows that efforts to solve social problems have focused too narrowly on developing solutions and not sufficiently enough on developing a rich understanding of the process that individuals use to adopt solutions. Real consumers are Continue reading