The Best Of: Rotman, Fall ’14 – The Search for Effective Innovation

rotman fall 2014We know you probably don’t have time to read through full magazines, so we read them for you. This month we summarize the best of: Rotman Management Magazine, Fall 2014, with a focus on effective innovation.

Rotman has long been one of our favorite publications, with many thought-provoking articles and interviews on design thinking, psychology, consulting, behavioral economics and neuroscience. You can subscribe here – we guarantee your thinking will be sharpened as a result.

The Innovator’s Challenge, Dilip Soman

In the US alone, estimates suggest that as many as 75% of all new product launches fail. The latest research shows that efforts to solve social problems have focused too narrowly on developing solutions and not sufficiently enough on developing a rich understanding of the process that individuals use to adopt solutions. Real consumers are Continue reading