Applying social network analysis to strengthen and grow the global B Corp network.
Social Network Analysis (SNA) allows us to visualize and measure the connections between individuals, information, and organizations. Applying SNA can reveal how various stakeholder groups within a network are connected, and how information and resources flow through that network. From this, SNA can identify individuals or organizations who are key influencers exhibiting high degrees of “social capital” within a given community or around a given topic. While not a silver bullet, SNA is an important tool for network and community-building efforts.
When paired with emerging real-time and public data sources such as Twitter, SNA can expand your ability to quickly identify promising leads, distribute key messages through the most influential sources to reach your target audience and track online conversations in real-time. Continue reading